Spotting the Real Goyard: A Collector’s Guide

Goyard’s heritage and understated exclusivity have made it one of the most copied brands in the world. Here are a few ways to tell a genuine piece from an imitation.

The Pattern

Real Goyardine canvas is hand-painted with a perfectly imperfect chevron motif. The “Y” pattern should feel textured — slightly raised — and show subtle variations under light. Fakes often look printed, flat, or too uniform.

The Logo

Authentic Goyard bags have a discreet “Goyard Paris” and “Made in France” mark stamped cleanly and deeply. Counterfeits often use shallow or inconsistent font spacing.

The Hardware

Real Goyard hardware is solid brass or palladium-coated — heavy to the touch, never hollow or shiny. Engravings are crisp, never laser-etched or painted.

The Craftsmanship

Goyard bags are made without machine stitching on the edges. The handles are hand-finished and smooth with no visible glue.

The Packaging

Original Goyard dust bags are mustard-yellow with a chocolate-brown drawstring, and boxes have a rich matte finish — not glossy.

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